5 Costly Myths Even Smart Mortgage Executives Believe About Direct Mail — Debunked

Independent research explains why direct mail deserves a place in your marketing mix

THIS E-BOOK INCLUDES:

• Myth #1: Direct Mail is Dead 
• Myth #2: Direct Mail Doesn’t Scale 
• Myth #3: Direct Mail is Expensive 
• Myth #4: Young People Don’t Read Mail 
• Myth #5: Email Does the Same Thing for Cheaper