A Lender’s Guide to 
Meaningfully Investing in Marketing Automation and Text Message Marketing

Despite its many benefits, some mortgage finance organizations have still not invested meaningfully in marketing automation and text message marketing. Seems counterintuitive, doesn’t it? After all, marketing experts have long argued that campaigns are very effective when they meet consumers where they are, which is on their mobile devices.

This guide outlines what lenders should consider to help make their investment in text message marketing and marketing automation truly meaningful to their mortgage business.