A Mortgage Broker’s Comprehensive Guide to Mortgage Marketing

Mortgage marketing strategies for mortgage brokers differ from those used by mortgage companies with a dedicated marketing department. Independent mortgage brokers often serve as their own one-person marketing team, but they still need to compete with the Billboard Guys — mortgage lenders that have the time, budget and personnel to support large marketing initiatives.

Fortunately, all mortgage brokers need to succeed are reliable tools and solid mortgage marketing strategies, even in a high-cost, low-demand market.